I often get asked what’s the difference between Instagram stories and posts for your Instagram feed and what should you post to each.
In my opinion they are almost like totally difference platforms and should be treated individually rather than the same thing.
Stories are your fly on the wall content. They help people understand your style and who you are behind the brand. They help people get to know you and therefore learn to trust you.
So, it’s no secret that stories on Instagram get higher engagement and more views so where does your grid sit going into 2021 in a story heavy instagram. Firstly, let’s be honest, not many people scroll down anymore, they are only scrolling across and secondly, everyone will have seen a dip in engagement on their grid posts simply because of this. People are not looking for them anymore. People only want to engage in stories. But, let me hold you there and remind you that grid posts are still extremely important and give you some ideas to walk away with for your grid in 2021.
Your feed is organised and structured into posts to create your shop front. The tiles are exactly what you want to say when you want to say it.
Also, think about whether your grid is inclusive. Unless you are a personal brand and especially if you have a product business you need to be thinking beyond how you use the product and more into how inclusive are you making your products appear. Are you using different genders in your photography? Are you using different ethnicity? Are you using different ages? Remember that as much as we view the world in our eyes we have to make our business reflect the world and not just our own realities.
So there you have it, lots of things to think about and to work with to make sure your post are standing out in an increasingly heavy Story’d instagram. There are many many fun ways to edit posts, there are other ways to also make your posts stand out and if you don’t have much time to get super creative with them the one thing I would say is don’t forget to share your posts into your stories.
Hope this helps, catch you soon
Inge x
