Out of all the social media platforms, instagram is the best one for a business profile as it is the most visual and constantly active platform. It is the best platform regarding engagement between followers which make them more loyal customers. Statistics prove that there are over 25 million business profiles on instagram, thus also demonstrating how common the platform is to help build awareness for your business and to advertise products in many different formats such as reels. (Source- lyfemarketing.com)
The two main reasons behind why instagram is the best platform for a business are because it is a visual platform and because of consumer behaviour. ⅓ of instagram users have used instagram to purchase a product online, making them 70% more likely to do so than on instagram users.
Visual-
If your brand is visual, it will succeed quicker. Instagram does not list your profile in chronological order. You can access any format you upload whether it is a story, reels or posts. All other social media platforms are all a vertical list such as Facebook and twitter. Instagram is a visual platform to put together as a portfolio. You should think of it more like a shop front and more of a focus of a brand of your business rather than the communication itself.
Communication is better for the long term conversion, for example why you have captions.
Everyone forms their own opinions about a business by what it conveys. Rob Strachan, a marketing consultant Stated, ‘People DO judge a book by its cover’ he wrote. We may have the best product, the highest quality, the most useful software etc; but if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. Instagram gives you the ability to put the front cover of a ‘book’ in someone's face. This instantly produces a quicker way for someone to grab interest.
Consumer behaviour-
Consumer behaviour is all about the study of how people make decisions about what they buy,want, need or act in regards to a product or service. Consumers have more iotion now than ever, because of such a competitive yet effective development of business going online. Facebook and twitter tend to be more word focused. People find the need to respond on social media which is very good for engagement however, does not mean they are paying attention to your actual business. On facebook they are more responsive without consuming first, instagram takes longer for customers to warm up and engage with you.
Instagram gives consumers the chance to browse more because it is mainly in the format of pictures which is easier for the brain to look at other than text. This is why people spend more time on instagram compared to other platforms, it is more passive and when someone is in a passive state they are more ale to absorb information, which will work better because you end up with more customers who are loyal and interested in your business.Pictures are universal, instagram having to post visual pictures is because it allows you to connect with and relate to your audience. The right pictures will only enhance that connection.
If you need some guidance on how to develop your instagram account or how to be interacting with your followers consistently and effectively, follow the link below to my 90 day content planner where I can help you form a more strategic approach for your instagram business.
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