Instagram is full of endless benefits as it is a passive industry where businesses can thrive. It is the best social media to promote products and raise awareness for your business across all social media platforms. It is known that 75% of instagram users take action, such as visiting a website after looking at an instagram advertising post. This demonstrates how having a business account on instagram will raise recognition for your business across different platforms.
There are soooo many benefits to using instagram:
1- It is visual:
Instagram is the best way to spread awareness of your business because it is the quickest way to convert your audience into clients because of how easy it is to attach websites, images, videos. According to McQuivey’s Forrester study, the saying goes that a picture is worth 1000 words and a video is worth a million. Instagram’s features such as Reel videos are a great way to reach your ideal clients as they can be short and fun or as long and informative as you want. Whatever suits your individual business!
2- In control:
Because YOU are the one controlling YOUR business, you have the power to decide what gets posted or said on your business profile. You get to choose how you portray yourself and your business and how you want people to see you on instagram. Everything you put on instagram is a representation of your business, you control every aspect of it.
3- Friendly platform:
No matter what kind of business you run, boosting conversions must be a top priority for you because social media can bring you tons of referral leads and sales. Instagram is a friendly platform in a way that you choose what you want to see and who you want to follow.
4- Your crowd: Instagram has over 1 billion people who are active users every month. Because there is such a large platform, you are very likely to find your crowd. The people who are passionate about the same things as you, the people who love what your business does or how it helps individual needs, such as making gluten free homemade food like cakes, will help you find your right clients. Instagrams engagement is endless and so wide. It is one of the main platforms which is consistently growing. Using instagram would benefit your business as you interact further with your audience through many different formats.
5- Location features:
All of Instagram's features allow you to make your business profile more personal to you and what you are trying to sell or get across to your audience. The location feature is where you are able to tag specific locations or areas to your post or your story. This feature allows your page to be more distinctive and specific to your business. This could also be a selling point which will help your clients want to buy from you.
6- Instagram shopping:
Nobody wants to have to click through 7 different links or pages just to buy one item. Instagram can make your business profile so specific to your page so that your clients are just one click away from your website for example. This will make it more accessible for your clients or people who want to view more of you as instagram shopping is made easy for customers to use.
7- Stories/feed:
There are multiple formats which instagram allows you to post more content through. Stories give you a chance to be more visible in a different format. Each individual format gives you another way to promote your business.
If you are curious about how it all works or even where to start with targeting the right audience, click on my page to download my free resources where I demonstrate how you can take control on how your business works and the best way to attract your ideal clients.
Inge x