Within your business you need to be present. Not just producing posts and content every now and then. You need to consistently be engaging and communicating. Having accountability will help you to be motivated and stay focused on your business goals and targets. Having the responsibility and being held accountable for your actions within your business will help you demonstrate a more present and attentive mindset.
One of the main processes of accountability is about delivering communication. You do not just focus on the tasks, such as posts, producing stories/reels, its about the outcome. In order to produce more successful sales, regular engagement within your business will increase your chances of having a stranger turn into a client.
Peter Gregman has developed some main areas where you need to aim for clarity in order to be able to be held accountable:
Clear expectations- Having an idea of your ideal client will help you act on your goals and targets more. Aiming and working with the right people will only help increase your business and raise more awareness to other businesses which perhaps will be similar to yours, where you can find more people who would be interested in you.
Clear measurement- Every business will face their own struggles and failures. Being able to be prepared for this and know how you can manage these hiccups will help you be more manageable and in control. Have a solution, identify a fix, redesign a schedule. Having a problem will not impact your business, as long as you have the right solution and mindset to overcome it.
Clear feedback- When done right, accountability can increase a team's confidence and skills. This is because there is a common goal that everyone is working towards so everyone is motivated to achieve it. This will then help you when you receive feedback as you can then perform accordingly to how well your business has done.
Accountability also leads to successful management. Say the CEO made a bad strategic decision, now everyone has to work overtime in order to get back on track. Instead of brushing this aside or blaming anyone, they own up to it and take responsibility for their actions and explain how it can possibly be avoided next time, and appreciate the employees for all their hard work.
Having a support network around you will also help you accomplish targets within your business. It will help make you hold yourself accountable which will force you to achieve more.
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